Effie Webb

Effie Webb is an AI reporter based in London. Prior to Tarbell, she was a Tech Fellow at Business Insider, where she reported on the AI training and data labeling industry. Effie graduated from the University of Oxford with a congratulatory first-class BA in Philosophy, Psychology and Linguistics, and has worked as a researcher and investigative journalist across print and documentary, focusing on Tesla, health tech, social media platforms, and cybercrime. Her work has appeared in The Times, The Telegraph, and The Independent.